Boutique Design Trade Fair Goes West

Breakthroughs and blue-sky thinking await you at BDwest, a new specialized trade fair for hospitality design professionals. Taking place in sunny San Diego next spring, this expansion of the wildly successful BDNY trade fair is just the breath of fresh air the West Coast needs. Soak up an invigorating perspective on today’s hospitality interiors and immerse yourself in interactive educational sessions, collaborative design spaces, engaging exhibits and customized display zones — plus gathering and networking areas made for mingling.

Exhibitor News

Call for Inspired Spaces

Let your imagination run wild.

Exhibitors are invited to participate with a traditional space. Or get creative and work with other manufacturers (or on your own) to display your products in a unique way – whether it’s a coffee shop or a spa. The sky’s the limit … so dive in.

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Attendee News

Set Your Sights

Registration is on for BDwest.

It’s more than just your shining source for trendsetting hospitality FF&E — it’s where you’ll find a high-energy, immersion-packed itinerary that has the industry all abuzz.

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2013 Exhibitors

Alan Benjamin
CONFERENCE SESSION: Test Your Hospitality IQ Alan Benjamin is President, CEO and Founder of Benjamin West, an FF&E and OS&E purchasing firm based in Boulder, CO, and is one of the world’s leading hospitality FF&E experts. Mr. Benjamin is the third generation of a family that has served the interior needs of the hospitality industry...
Alan Kerslake
CONFERENCE SESSION: Brand Central Alan Kerslake, Interior Design Consultant for Fairmont Hotels & Resorts in San Francisco, has been working in the hospitality industry for more than 20 years both in Design and Project Management as well as Operations. For the past 8 years, he has worked for Fairmont Hotels & Resorts as Director Interior...
Alan Tallis
Managing Director of Tallis & Associates, previously served as EVP – Asset Management for Ashford Hospitality Trust, a NYSE traded REIT. He has held numerous executive positions at La Quinta Inns, Inc. and Red Roof Inns, Inc. and was responsible for the strategic design and implementation of all phases of growth programs for these multi-unit...
Alejandra Lillo
Alejandra Lillo of Undisclosable first joined the Los Angeles office of Graft as a lead designer and project manager and was promoted to Managing Partner/CEO of Graft Inc. where she led Graft’s Los Angeles office until 2011. That same year, she co-founded Undisclosable with partner Bryan Flaig. Lillo has spearheaded award winning architectural, interior, and...
Allison Rolfe
Chula Vista Bayfront: The Neighborhood of the Future
Barbara Best-Santos
CONFERENCE SESSION: Brand Central Barbara Best-Santos directs the hospitality practice for Gensler in the Northwest region of the US, bringing over 20 years of experience with boutique and large-scale hotels, spas, restaurants, and resorts. In addition to business development, Ms. Best-Santos (and her project teams) have performed work for such prominent brands as The Four...
Barbara Turpin-Vickroy
CONFERENCE SESSION: Food for Thought: Restaurant Design Barbara Turpin-Vickroy (IIDA) is a Bay Area Director of Interior Design with more than 30 years of experience. She joined CCS Architecture’s San Francisco office in 2007 and leads an interiors department dedicated to complimenting the firm’s architecture. Barbara’s background includes five years as a senior interior designer...
Berenika Boberska
CONFERENCE SESSION: Fashion Forward Berenika Boberska of Feral Office is an architect, installation artist and urban designer-provocateur as well as an adjunct professor at the Woodbury University School of Architecture. Born in Poland, she grew up in London and lives and works in Los Angeles. After working for six years as a design architect at Frank...
Bill Reynolds
CONFERENCE SESSION: Test Your Hospitality IQ Bill Reynolds heads MCS Capital LLC, an affiliate of The Marcus Corporation, (NYSE) in Milwaukee, Wisconsin. The Marcus Corporation formed MCS Capital to expand its focus on value-add lodging investments. Prior to starting MCS, Mr. Reynolds served as Managing Director and Chief Investment Officer at Thayer Lodging Group; EVP...
Bill Tom
Bill Tom is VP of Architecture and Construction for Delta Hotels and Resorts. He is responsible for Delta Brand design review, standards development and compliance, and owned asset hotel Capital Planning and Project Management, new build development, hotel renovations, and acquisition support. Mr. Tom is a 25-year veteran of the hospitality industry with broad operational,...