Combining lasting designs with emerging innovative talent, Duralee is one of the interior design industry’s most exciting fabric brands.
In creating core values of value-driven ingenuity and cutting-edge products while maintaining personalized customer service not often offered by competitors, Duralee has become a household name in the world of interiors. The Duralee product line maintains a captivating persona that is constantly evolving. With the establishment of its own design studio in New York’s Chelsea district, Duralee has grown to include proprietary patterns with a fresh and fun, yet chic design aesthetic, and in 1999, trimmings were introduced as a complement to the expanding fabric collections.
Future efforts continue to focus on developing original product, along with utilizing emerging technology in an effort to enhance its already exceptional customer service. A company built on the foundations of customer service continues to support its expanding product lines by friendly, knowledgeable customer service representatives and one of the industry’s most extensive networks of professional sales representatives. Typical of the company’s design legacy, Duralee deftly merges the contradictions of a family-run and oriented business and an established brand with the progressive cultivation of new and emerging design talent and ideas. The company sees these times as the beginning of a new era, another opportunity for huge optimism, clear thinking and ultimately renewed creativity in the design industry as a whole.